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Service Business Development through Business Model Innovation – A Review of the Robin Hood and Ingredient Branding Business Models

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Service Business Development

Zusammenfassung

In both, business-to-business (B2B) and business-to-consumer (B2C) markets, a trend towards the purchase of services instead of goods can be acknowledged. It turns out that today’s value creation is changing to knowledge- and service-intensive patterns and that “services are going to move in this decade to being the front edge of the industry“, including market leaders and manufacturing companies.

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Authors and Affiliations

  1. S-to-B Marketing Research, FH Münster, Münster, Deutschland

    Thomas Baaken, Thorsten Kliewe, Carina Alfert, Christian Hagdorn & Ariane Schneider

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  1. Thomas Baaken
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  2. Thorsten Kliewe
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  3. Carina Alfert
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  4. Christian Hagdorn
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  5. Ariane Schneider
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Correspondence to Thorsten Kliewe .

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  1. Universität Basel, Schweiz Wirtschaftswissenschaftliche Fakultät Lehrstuhl für Marketing und Unternehmensführung , Honorarprofessor an der Technischen Universität München , Basel, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement, Universität Hohenheim, Stuttgart, Deutschland

    Karsten Hadwich

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Baaken, T., Kliewe, T., Alfert, C., Hagdorn, C., Schneider, A. (2018). Service Business Development through Business Model Innovation – A Review of the Robin Hood and Ingredient Branding Business Models. In: Bruhn, M., Hadwich, K. (eds) Service Business Development. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22426-4_22

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  • DOI: https://doi.org/10.1007/978-3-658-22426-4_22

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