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Insights from Social Resource Theory for Service Business Development

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Service Business Development

Zusammenfassung

The authors discuss how Social Resource Theory can provide a theoretical perspective to the development of service businesses, in particular with regards to the early stages of service development (e.g. idea generation or concept development). Its value lies in the conceptualization of what resources can be exchanged and how they are exchanged in interpersonal encounters, thus allowing to formulate a variety of implications for the development of new service offerings.

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Author information

Authors and Affiliations

  1. Abteilung Dienstleistungsmanagement, Alpen-Adria-Universität Klagenfurt, Klagenfurt, Österreich

    Holger Roschk & Wendy Trabold

  2. Lehrstuhl ABWL + Int. Marketing, Katholische Universität Eichstätt-Ingolstadt, Ingolstadt, Deutschland

    Katja Gelbrich

Authors
  1. Holger Roschk
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  2. Wendy Trabold
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  3. Katja Gelbrich
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Corresponding author

Correspondence to Holger Roschk .

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Editors and Affiliations

  1. Universität Basel, Schweiz Wirtschaftswissenschaftliche Fakultät Lehrstuhl für Marketing und Unternehmensführung , Honorarprofessor an der Technischen Universität München , Basel, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement, Universität Hohenheim, Stuttgart, Deutschland

    Karsten Hadwich

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© 2018 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Roschk, H., Trabold, W., Gelbrich, K. (2018). Insights from Social Resource Theory for Service Business Development. In: Bruhn, M., Hadwich, K. (eds) Service Business Development. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22426-4_2

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  • DOI: https://doi.org/10.1007/978-3-658-22426-4_2

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-22425-7

  • Online ISBN: 978-3-658-22426-4

  • eBook Packages: Business and Economics (German Language)

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