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Konzeption einer Methode zur Geschäftsmodellentwicklung und Implementierung am Beispiel der Berufsbildungsdienstleistung

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Service Business Development

Zusammenfassung

Ziel des Beitrags ist die Entwicklung und Beschreibung einer strukturierten Methode für die systematische Geschäftsmodellentwicklung. Zunächst werden die Grundlagen der Geschäftsmodellinnovation und -entwicklung dargestellt. Dann wird die Methode ausführlich beschrieben. Sie besteht aus vier Phasen: Geschäftsmodellaudit, Ideengenerierung, Konkretisierung und Vorbereitung der Implementierung. Zum Schluss wird die Umsetzung der Methode am Beispiel eines Dienstleistungsunternehmens aus dem Bereich der Berufsbildung, das internationale Märkte erschließen will, demonstriert.

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Author information

Authors and Affiliations

  1. Faunhofer-Zentrum IMW, Leipzig, Deutschland

    Nizar Abdelkafi & Thorsten Posselt

Authors
  1. Nizar Abdelkafi
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  2. Thorsten Posselt
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Corresponding author

Correspondence to Nizar Abdelkafi .

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Editors and Affiliations

  1. Universität Basel, Schweiz Wirtschaftswissenschaftliche Fakultät Lehrstuhl für Marketing und Unternehmensführung , Honorarprofessor an der Technischen Universität München , Basel, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement, Universität Hohenheim, Stuttgart, Deutschland

    Karsten Hadwich

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Abdelkafi, N., Posselt, T. (2018). Konzeption einer Methode zur Geschäftsmodellentwicklung und Implementierung am Beispiel der Berufsbildungsdienstleistung. In: Bruhn, M., Hadwich, K. (eds) Service Business Development. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-22426-4_17

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  • DOI: https://doi.org/10.1007/978-3-658-22426-4_17

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-22425-7

  • Online ISBN: 978-3-658-22426-4

  • eBook Packages: Business and Economics (German Language)

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