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Deskriptive Datenanalyse

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Literatur

  • Jaccard, J., & Becker, M. (2002). Statistics for the behavioral sciences (4. Aufl.). Belmont: Wadsworth.

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  • Lehmann, D., Gupta, S., & Steckel, J. (1998). Marketing research. Reading: Addison Wesley.

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  • Norman, G. (2010). Likert scales, levels of measurement and the “laws” of statistics. Advanced Health Science Education, 15(5), 625–632.

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  • De Vaus, D. (2002). Analyzing social science data. London: SAGE.

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  • Wu, H., & Leung, S. (2017). Can Likert scales be treated as interval scales? – a simulation study. Journal of Social Service Research, 43(4), 527–532.

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Author information

Authors and Affiliations

  1. Freie Universität Berlin, Berlin, Deutschland

    Prof. Dr. Alfred Kuß

  2. GfK-Verein, Nürnberg, Deutschland

    Prof. Dr. Raimund Wildner

  3. design akademie berlin, SRH Hochschule für Kommunikation und Design, Berlin, Deutschland

    Prof. Dr. Henning Kreis

Authors
  1. Prof. Dr. Alfred Kuß
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  2. Prof. Dr. Raimund Wildner
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  3. Prof. Dr. Henning Kreis
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Corresponding author

Correspondence to Henning Kreis .

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© 2018 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Kuß, A., Wildner, R., Kreis, H. (2018). Deskriptive Datenanalyse. In: Marktforschung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-20566-9_7

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  • DOI: https://doi.org/10.1007/978-3-658-20566-9_7

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-20565-2

  • Online ISBN: 978-3-658-20566-9

  • eBook Packages: Business and Economics (German Language)

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