Abstract
This chapter will describe the role of controlled and secured distribution systems in manufacturers’ channel strategies and explore the business model of a vertically integrated manufacturer/retailer. Traditional retailers are increasingly adopting vertical integration to innovate, conduct quality management and even produce products. The impact on retail competition will also be discussed.
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Notes
- 1.
In addition to the explicitly cited sources, the sources for this case study include the website http://group.hugoboss.com and various annual and company reports.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Vertical Players – Manufacturers and Verticals. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_6
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DOI: https://doi.org/10.1007/978-3-658-10183-1_6
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