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Strategic Retail Management

Text and International Cases

  • Joachim Zentes
  • Dirk Morschett
  • Hanna Schramm-Klein

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Functions, Formats and Players in Retailing

    1. Front Matter
      Pages 1-1
    2. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 3-23
    3. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 25-46
    4. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 47-70
    5. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 71-93
    6. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 95-114
    7. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 115-137
  3. Strategic Marketing in Retailing

    1. Front Matter
      Pages 139-139
    2. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 141-161
    3. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 163-184
    4. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 185-206
    5. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 207-226
  4. Marketing Mix in Retailing

    1. Front Matter
      Pages 227-227
    2. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 229-252
    3. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 253-277
    4. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 279-306
    5. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 307-326
    6. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 327-350
    7. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 351-373
  5. Buying, Logistics and Performance Measurement

    1. Front Matter
      Pages 375-375
    2. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 377-397
    3. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 399-418
    4. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 419-439
    5. Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
      Pages 441-461
  6. Back Matter
    Pages 463-468

About this book

Introduction

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.

In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Contents
  • Functions, Formats and Players in Retailing
  • Strategic Marketing in Retailing
  • Marketing Mix in Retailing
  • Buying, Logistics and Performance Measurement
Target Groups
  • Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management
  • Practitioners who wish to obtain compact and practice-oriented information on current concepts

The Authors 

Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. 
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. 

Keywords

International case studies Multichannel retailing Online retailing Retail formats Retailing Retailing Performance measurement Retailing logistics

Authors and affiliations

  • Joachim Zentes
    • 1
  • Dirk Morschett
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.FB WirtschaftswissenschaftenUniversität des Saarlandes FB WirtschaftswissenschaftenSaarbrückenGermany
  2. 2.University of FribourgFribourgSwitzerland
  3. 3.University of SiegenSiegenGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-10183-1
  • Copyright Information Springer Fachmedien Wiesbaden GmbH 2017
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Management
  • Print ISBN 978-3-658-10182-4
  • Online ISBN 978-3-658-10183-1
  • Buy this book on publisher's site
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