Abstract
This chapter discusses supply chain management, a major strategic approach for retailers. Efficient consumer response is discussed as a collaborative approach to supply chain management, with a focus on logistics activities. Information technology is a major enabler of supply chain activities. Therefore, the general principles of information management in retail companies, in a logistics context, are outlined.
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Notes
- 1.
In addition to the explicitly cited source, sources used for this case study include various annual reports, press releases and the website www.ahold.com.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Logistics – Supply Chain Management and Information Management. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_19
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DOI: https://doi.org/10.1007/978-3-658-10183-1_19
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