Abstract
This chapter will examine the importance of retail buying, along with its external environment, characteristics and instruments. It will discuss traditional and non-traditional forms of buying and contrast different buying situations. Buying processes and their impact on performance measurement will also be discussed.
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Notes
- 1.
In addition to the explicitly cited sources, sources used for this case study include the websites http://www.intersport.de and http://www.intersport.com.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Buying – Strategy and Concepts. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_17
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DOI: https://doi.org/10.1007/978-3-658-10183-1_17
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