Abstract
This chapter will highlight the importance of the store environment as part of the retail marketing mix. Options for store layout, the determinants and influence of store atmosphere and the allocation of space to merchandise are described.
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Notes
- 1.
In addition to the explicitly cited sources, sources used for this case study include the websites http://www.macys.com, http://www.macysinc.com and http://www.visitmacysusa.com.
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Zentes, J., Morschett, D., Schramm-Klein, H. (2017). In-store Marketing. In: Strategic Retail Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-10183-1_15
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DOI: https://doi.org/10.1007/978-3-658-10183-1_15
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