Abstract
The present chapter describes the research design of the study. As illustrated in figure 15, a research design is composed of three key elements (Creswell 2009, 5): (1) the underlying research paradigms on what constitutes knowledge, (2) the research strategy chosen to test or build knowledge, and (3) the methods for data collection and analysis.
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© 2015 Springer Fachmedien Wiesbaden
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Krämer, A. (2015). Research design. In: Low-Income Consumers as a Source of Innovation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-08930-6_3
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DOI: https://doi.org/10.1007/978-3-658-08930-6_3
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-08930-6
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