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Low-Income Consumers as a Source of Innovation

Insights from Idea Competitions in Brazilian Low-Income Communities

  • Book
  • © 2015

Overview

Authors:
  1. Aline Krämer

    1. Brewery and Food Industry, Chair of Corporate Sustainability, Freising - Weihenstephan, Germany

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-XXII
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  2. Introduction

    • Aline Krämer
    Pages 1-14

  3. Insights from theory

    • Aline Krämer
    Pages 15-90

  4. Research design

    • Aline Krämer
    Pages 91-131

  5. Insights from the field: Case studies

    • Aline Krämer
    Pages 133-212

  6. Cross-case analysis and discussion

    • Aline Krämer
    Pages 213-298

  7. Summary and outlook

    • Aline Krämer
    Pages 299-312

  8. Back Matter

    Pages 313-364
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Keywords

About this book

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Authors and Affiliations

  • Brewery and Food Industry, Chair of Corporate Sustainability, Freising - Weihenstephan, Germany

    Aline Krämer

About the author

Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

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