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Geschäftsmodellinnovation und Heuristiken: Das Beispiel E-Mobility bei Siemens

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Business Innovation: Das St. Galler Modell

Part of the book series: Business Innovation Universität St. Gallen ((BIUSTG))

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Zusammenfassung

Wie können Unternehmen mit neuen Technologien Geld verdienen? Das ist eine Frage des Geschäftsmodells, lautet eine plausible Antwort. Aber was sind Geschäftsmodelle? Der Aufsatz definiert Geschäftsmodelle als Konfigurationen von Heuristiken, einfachen Daumenregeln. Eine solche Perspektive ist besonders im Bereich von technologischen Innovationen nützlich, da oft weder massenmarkttaugliche Technologien noch erfolgreiche Benchmarks oder breite Kundennachfrage real existieren. Die Geschäftsmodellierung muss daher robuste Annahmen über eine unsichere Zukunft treffen. Aufbauend auf diesem Verständnis ist Geschäftsmodellinnovation ein modellbildender Prozess der Konfiguration von Heuristiken. Am Beispiel E-Mobility und der Firma Siemens werden Stufen des Prozesses charakterisiert.

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Author information

Authors and Affiliations

  1. Universität St.Gallen, Dufourstr. 40a, St.Gallen, Schweiz

    Gieri Hinnen & Moritz Loock

  2. Siemens, Bgm. Mittenmeier Str. 13, 93077, Bad Abbach, Deutschland

    Gernot Spiegelberg Prof. Dr.

Authors
  1. Gieri Hinnen
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  2. Moritz Loock
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  3. Gernot Spiegelberg Prof. Dr.
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Editor information

Editors and Affiliations

  1. Universität St. Gallen, St. Gallen, Switzerland

    Christian Pieter Hoffmann

  2. Center for Innovation, Universität St. Gallen, St. Gallen, Switzerland

    Silke Lennerts

  3. Institut für Marketing, Sales & Marketin, Ruhr Universität Bochum, Bochum, Germany

    Christian Schmitz

  4. Universität St. Gallen, St. Gallen, Switzerland

    Wolfgang Stölzle

  5. Institut für Wirtschaftsinformatik, Universität St. Gallen, St. Gallen, Switzerland

    Falk Uebernickel

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Hinnen, G., Loock, M., Spiegelberg, G. (2016). Geschäftsmodellinnovation und Heuristiken: Das Beispiel E-Mobility bei Siemens. In: Hoffmann, C., Lennerts, S., Schmitz, C., Stölzle, W., Uebernickel, F. (eds) Business Innovation: Das St. Galler Modell. Business Innovation Universität St. Gallen. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07167-7_21

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  • DOI: https://doi.org/10.1007/978-3-658-07167-7_21

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-07166-0

  • Online ISBN: 978-3-658-07167-7

  • eBook Packages: Business and Economics (German Language)

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