Zusammenfassung
Zwischen der NASA und deutschen Finanzdienstleistern gibt es mehr Gemeinsamkeiten als man denkt. Für beide spielt die Exploration von Daten mit Hilfe von Smart Analytics eine (zunehmend) bedeutendere Rolle. Der Artikel beschreibt, wie Finanzdienstleister Big Data im Multichannel-Kontext zur Generierung von Wettbewerbsvorteilen nutzen können.
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Mäder, P., Franke, M. (2015). Smart Analytics – Neue Möglichkeiten für Finanzdienstleister in der digitalen Welt. In: Brock, H., Bieberstein, I. (eds) Multi- und Omnichannel-Management in Banken und Sparkassen. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-06538-6_22
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