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Social Media Service Value – Theoretische und empirische Konzeptualisierung

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Service Value als Werttreiber

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Zusammenfassung

Social Media gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Während vor einigen Jahren ein Social Media-Engagement als exotisch galt, beschäftigt sich aktuellen Studien zufolge die Mehrheit der Unternehmen im Jahr 2012 mit dem Thema Social Media. In Deutschland schwankt der Anteil der Unternehmen, die Social Media aktiv nutzen, zwischen 47 Prozent (Bitkom 2012) und 72 Prozent (Fink/Fuchs 2012). Zwischen 15 und 20 Prozent (Bitcom 2012; Funk/Fuchs 2012) planen die zeitnahe Umsetzung entsprechender Aktivitäten.

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Author information

Authors and Affiliations

  1. Institut für BWL (510P), Universität Hohenheim, Wollgrasweg 23, 70593, Stuttgart, Deutschland

    Prof. Dr. Karsten Hadwich

  2. Lehrstuhl für Dienstleistungsmanagement (570D), Universität Hohenheim, Wollgrasweg 23, 70593, Stuttgart, Deutschland

    Michael Wendt M.Sc.

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  1. Prof. Dr. Karsten Hadwich
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  2. Michael Wendt M.Sc.
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Correspondence to Karsten Hadwich .

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Editors and Affiliations

  1. Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Switzerland

    Manfred Bruhn

  2. Institut für BWL (510P), Universität Hohenheim, Stuttgart, Germany

    Karsten Hadwich

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Hadwich, K., Wendt, M. (2014). Social Media Service Value – Theoretische und empirische Konzeptualisierung. In: Bruhn, M., Hadwich, K. (eds) Service Value als Werttreiber. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02140-5_7

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  • DOI: https://doi.org/10.1007/978-3-658-02140-5_7

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  • Publisher Name: Springer Gabler, Wiesbaden

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  • Online ISBN: 978-3-658-02140-5

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