Abstract
Social media has become a powerful tool for companies to reach out and connect to customers. However, there still is a gap between actual social media use and a successful implementation. This chapter provides a hands-on instruction on how to strategically and effectively use social media for business.
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Notes
- 1.
Personal telephone interview with Tim Akgül on September 26, 2013.
- 2.
6 million users in April 2013 (see Koetsier 2013).
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Mittelstädt, A. (2014). Using Social Media for Business: Tools, Benefits and Pitfalls. In: Ternès, A., Towers, I. (eds) Internationale Trends in der Markenkommunikation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-01517-6_10
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