Coaching — the route to top performance

Abstract

A truly entrepreneurial approach involves capitalising on the opportunities offered by change. The major challenge facing every company is how to achieve change and increase value-added faster than its rivals. In this context, “faster” means:

• shorter deadlines

• changed priorities

• increased assertiveness

• shorter innovation cycles

• faster communications

The creation of top-quality products requires top-quality performance from all sections of a company. But this does not just happen of its own accord — it needs to be constantly encouraged and promoted. This was the reason for setting up the Volkswagen Coaching Company — as a way of helping to bring the workforce up to the level required by the M4 approach. The notion of coaching underpins the transformation process within the company, the development of appropriate management techniques and the structural reorganisation of work.