The company that breathes

Abstract

Successful companies are driven by people and markets. The very best companies are able to combine both elements: a workforce which is enthusiastic about the customer and, consequently, customers who are enthusiastic about the company. Top-class companies are even able to keep pace with changing customer requirements and developments on the market. All their processes and resources are designed to breathe — from the product development cycle right down to the delivery speed. The concept of breathing takes lean manufacturing to its logical conclusion and applies it to the entire company. All process times are shortened. No customer — and no market — can make this sort of company short of breath. This is “customer service” taken to its ultimate conclusion. And the customer responds by buying the company’s products.

A world-class corporation group redefines itself as a “company that breathes”, dedicating its operations worldwide to meeting the needs of the customer. It does so by applying a revolutionary concept which combines total customer-orientation with a strong focus on value-added processes, supported by skilful change management.