The future

Abstract

Every job has a customer. No customer — no job. How can we win new customers? This is the crucial question which needs to be asked in the context of saving jobs. The concept of the “company that breathes” is a response to the problem. It is an approach which centres on the customer and views success as depending crucially on a change of attitude and an orientation of a company’s entire range of products, processes and developments towards the customer. What distinguishes a successful company from its competitors is that it is better, faster, more cost-effective and more innovative. It is responsive to markets and customers’ wishes — in a nutshell: it is up-to-date.