Abstract
The Volkswagen World embraces a total of 240,000 people in 296 companies — all of them individuals who are dedicated to their work, and have their own personal expectations and family responsibilities. This is the company’s human capital. And it is important that they should be able to identify with their work and their company. To this end, Volkswagen has formulated a manifesto which applies throughout the Volkswagen World and is comprehensible in all languages. It constitutes a commitment covering all brands and regions. Top management throughout the Group has committed itself to the ideas contained in this summary of everything that the Volkswagen culture stands for. It is a crystallisation of what this global company believes in.
“We in the Volkswagen World, with our 5 brands, dedicates ourselves is developing, manufacturing and marketing the world’s best qualify and most attractive vehicles, at reasonable prices. We aim is achieve the greatest possible success in global markets with our available resources. The people of the Volkswagen World are striving to secure stable and stimulating working, learning and living conditions for long-term. We want our children and grandchildren to inherit and environmentally-safe planet. This is our commitment.”
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© 1996 Springer-Verlag Berlin Heidelberg
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Hartz, P. (1996). The Volkswagen World. In: The Company that Breathes. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-80260-7_10
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DOI: https://doi.org/10.1007/978-3-642-80260-7_10
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-80262-1
Online ISBN: 978-3-642-80260-7
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