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Big Data aus dem Produktkonfigurator: Entscheidungsunterstützung für Kunden und Basis für Customer Insights

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Wirtschaftsinformatik in Wissenschaft und Praxis

Part of the book series: Business Engineering ((BE))

Zusammenfassung

Immer mehr Unternehmen motivieren Kunden dazu, ihre Wunschprodukte online zu konfigurieren (Duray, Ward, Milligan, & Berry, 2000). In beinahe allen Industrien wird den Kunden die Möglichkeit geboten, Taschen, Jacken, Schuhe, Uhren und Fahrzeuge selbständig zu gestalten beziehungsweise zusammen zu stellen. Der ausgedehnte Computer- und Internetzugang verbunden mit den Fortschritten in der Produktionstechnologie erleichtert und fördert diesen Trend zusätzlich (Coker & Nagpal, 2013). Es wird geschätzt, dass weltweit mehr als 40.000 dieser Online-Konfiguratoren die individuelle Produktgestaltung unterstützen (www.configurator-database.com).

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Author information

Authors and Affiliations

  1. Forschungsstelle für Customer Insight, Universität St. Gallen, Bahnhofstrasse 8, CH-9000, St. Gallen, schweiz

    Andreas Herrmann & Lucas Beck

  2. Institut für Wirtschaftsinformatik, Universität Lugano, Via Giuseppe Buffi 13, CH-6904, Lugano, schweiz

    Reto Hofstetter

Authors
  1. Andreas Herrmann
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  2. Reto Hofstetter
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  3. Lucas Beck
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Corresponding author

Correspondence to Andreas Herrmann .

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Editors and Affiliations

  1. Universität St. Gallen Inst Wirtschaftsinformatik, St. Gallen, Switzerland

    Walter Brenner

  2. Institut für Wirtschaftsinformatik und Neue Medien, Ludwig-Maximilians-Universität München, München, Germany

    Thomas Hess

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Herrmann, A., Hofstetter, R., Beck, L. (2014). Big Data aus dem Produktkonfigurator: Entscheidungsunterstützung für Kunden und Basis für Customer Insights. In: Brenner, W., Hess, T. (eds) Wirtschaftsinformatik in Wissenschaft und Praxis. Business Engineering. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54411-8_18

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  • DOI: https://doi.org/10.1007/978-3-642-54411-8_18

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  • Publisher Name: Springer Gabler, Berlin, Heidelberg

  • Print ISBN: 978-3-642-54410-1

  • Online ISBN: 978-3-642-54411-8

  • eBook Packages: Business and Economics (German Language)

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