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Abstract

During the past decade, the virtual world has grown substantially into an environment where ‘thousands of people can interact simultaneously within the same simulated three-dimensional space’ (Messinger et al. 2009; Papagiannidis et al. 2009).

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Correspondence to Manning Li .

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Li, M., Liu, J. (2014). Introduction. In: Innovative Advisory Services in the Virtual World. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-41112-0_1

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