Abstract
During 2011–2012, China’s economy continued to grow steadily under the government’s macro-economic control. There were 564 million Internet users and 400 million of them were mobile Internet users. The emergence of a boom in investment and a surge in the market have provided development opportunities for social networking and video sites, with the latter in particular finding a clear positioning and profit model. Explosive growth was also seen in mobile internet usage, particularly in mobile e-commerce, the social network’s role in guiding public opinion get further attention. Over the course of the year, new types of new media industry has grown rapidly.
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Li, T. (2014). Development Report on the Online New Media Industry (2011–2012). In: Xiang, H., Walker, P. (eds) China Cultural and Creative Industries Reports 2013. Understanding China. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38157-7_6
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DOI: https://doi.org/10.1007/978-3-642-38157-7_6
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