Abstract
Venture companies that lack access to information cannot achieve market access. Even if a venture company is able to find a market, they may not be able to adequately get market needs. In the present case, a semiconductor venture company has been cooperated with the leading user company that linked by New Product Coordinator. This semiconductor venture company succeeded in developing an Application-Specific Standard Product (ASSP) and gaining market access. This paper shows that the New Product Coordinator (NPC) is valid for achieving market access for semiconductor venture companies.
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Nagai, A., Nakagawa, H., Ito, T. (2013). The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture. In: Matsuo, T., Colomo-Palacios, R. (eds) Electronic Business and Marketing. Studies in Computational Intelligence, vol 484. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37932-1_3
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DOI: https://doi.org/10.1007/978-3-642-37932-1_3
Publisher Name: Springer, Berlin, Heidelberg
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