Electronic Business and Marketing

New Trends on its Process and Applications

  • Tokuro Matsuo
  • Ricardo Colomo-Palacios

Part of the Studies in Computational Intelligence book series (SCI, volume 484)

Table of contents

  1. Front Matter
    Pages 1-7
  2. Tokuro Matsuo, Ricardo Colomo-Palacios
    Pages 1-3
  3. João Varajão, Maria Manuela Cruz-Cunha, Daniela Santana
    Pages 5-13
  4. Antonio Cabanas-Abascal, Alejandro Rodríguez-González, Cristina Casado-Lumbreras, Joaquín Fernández-González, Diego Jiménez-López
    Pages 29-42
  5. Masaki Samejima, Masanori Akiyoshi, Hironori Oka
    Pages 43-66
  6. Cuauhtémoc Sánchez Ramírez, Guillermo Cortés Robles, Giner Alor Hernández
    Pages 67-83
  7. Ángel Herrero Crespo, Ma Mar García de los Salmones Sánchez, Ignacio Rodríguez del Bosque
    Pages 103-123
  8. Aniko Petakne Balogh, Kerstin V. Siakas, Sonja Koinig, Damjan Ekert, Darragh Coakley, Ricardo Colomo-Palacios et al.
    Pages 137-146
  9. Back Matter
    Pages 177-177

About this book

Introduction

Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function.

This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.

 

Keywords

Computational Intelligence Computer-based Business and Marketing Electronic Business and Marketing

Editors and affiliations

  • Tokuro Matsuo
    • 1
  • Ricardo Colomo-Palacios
    • 2
  1. 1.TechnologyAdvanced Institute of IndustrialTokyoJapan
  2. 2.Universidad Carlos III de MadridLeganésSpain

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-37932-1
  • Copyright Information Springer-Verlag Berlin Heidelberg 2013
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Engineering
  • Print ISBN 978-3-642-37931-4
  • Online ISBN 978-3-642-37932-1
  • Series Print ISSN 1860-949X
  • Series Online ISSN 1860-9503
  • About this book
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