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Process-Based Fundamentals

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Global Operations Strategy

Part of the book series: Springer Texts in Business and Economics ((STBE))

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Abstract

Chapter 6 introduces concepts of global business process, business process design, business process reengineering, and business process management, to present a process-based view of global operation strategy and to introduce the primary processes of global operation strategy. First, we discuss global supply chain strategy, including its concepts, global sourcing strategy, global internal supply chain strategy, global distribution strategy, global supply chain coordination, global supply chain strategic alliances, and global sustainable supply chain strategy. Second, we introduce concepts of global revenue management strategy, present its globally evolving process, and discuss strategies for global revenue management. Third, we discuss global technology strategy, including its concepts, global product development strategy, R&D internationalization modes, global R&D coordination and communication, global R&D sourcing strategy, and technology strategies for global sustainable operations. Finally, we discuss global risk management strategy, including its concepts, basic operational strategies, basic approaches and the operational risk management framework. In this chapter, we use case examples including Etam Distribution Center, Global Supply Chain of H&M, SkyTeam Alliance, Microsoft Research Worldwide, Mattel’s Global Risks and Supply Chains, and a case Tiffany to illustrate process-based fundamentals.

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Authors and Affiliations

  1. EMLYON Business School, Ecully, France

    Yeming Gong

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  1. Yeming Gong
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Gong, Y. (2013). Process-Based Fundamentals. In: Global Operations Strategy. Springer Texts in Business and Economics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36708-3_6

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