Advertisement

Global Operations Strategy

Fundamentals and Practice

  • Yeming Gong

Part of the Springer Texts in Business and Economics book series (STBE)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Introduction to Global Operations Strategy

    1. Front Matter
      Pages 1-1
    2. Yeming Gong
      Pages 43-68
  3. Fundamentals of Global Operations Strategy

    1. Front Matter
      Pages 99-99
    2. Yeming Gong
      Pages 101-140
    3. Yeming Gong
      Pages 141-172
    4. Yeming Gong
      Pages 173-217
  4. Practice of Global Operations Strategy

    1. Front Matter
      Pages 219-219
    2. Yeming Gong
      Pages 221-242
    3. Yeming Gong
      Pages 243-281
    4. Yeming Gong
      Pages 283-310
  5. Back Matter
    Pages 311-320

About this book

Introduction

While many business schools are teaching “Global Operations Strategy” with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.

Keywords

Cases Decision Making Information Management International Strategy Manufacturing Strategy Operating Capacity

Authors and affiliations

  • Yeming Gong
    • 1
  1. 1.EMLYON Business SchoolEcullyFrance

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-36708-3
  • Copyright Information Springer-Verlag Berlin Heidelberg 2013
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-36707-6
  • Online ISBN 978-3-642-36708-3
  • Series Print ISSN 2192-4333
  • Series Online ISSN 2192-4341
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
Telecommunications
Consumer Packaged Goods