Abstract
Although Internet use in general and e-commerce in particular are increasingly very significantly, there remains much distrust concerning them. This circumstance is especially visible in the case of e-commerce between firms and end consumers (B2C). Nevertheless, to face this distrust, firms have opted for adhering to so-called codes of conduct. These include the norm in force in e-commerce. In the present study, we analyze the effects of the adhesion to the codes of conduct on companies that work in Internet. Furthermore, we value the impact of certain dimensions on the decision making of the code of conduct.
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López-Jiménez, D., Gallego, M.D., Bueno, S. (2012). Codes of Good Practices in the B2C E-Commerce. In: Gil-Lafuente, A., Gil-Lafuente, J., Merigó-Lindahl, J. (eds) Soft Computing in Management and Business Economics. Studies in Fuzziness and Soft Computing, vol 286. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30457-6_22
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DOI: https://doi.org/10.1007/978-3-642-30457-6_22
Publisher Name: Springer, Berlin, Heidelberg
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