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Soft Computing in Management and Business Economics

Volume 1

  • Anna M. Gil-Lafuente
  • Jaime Gil-Lafuente
  • José M. Merigó-Lindahl

Part of the Studies in Fuzziness and Soft Computing book series (STUDFUZZ, volume 286)

Table of contents

  1. Front Matter
    Pages 1-12
  2. Management

    1. Front Matter
      Pages 1-1
    2. Estrella Vidal-Vázquez, Manuel Martínez-Carballo, Eduardo Guillén-Solórzano
      Pages 17-30
    3. Amaia Maseda, Txomin Iturralde, Blanca Arosa
      Pages 31-46
    4. Manuela Vega, María Ángeles Revilla, Francisco J. Cossío
      Pages 63-79
    5. José M. Merigó, Anna M. Gil-Lafuente
      Pages 81-93
    6. Rita Berger, Marina Romeo, Sefa Boria-Reverter
      Pages 95-107
    7. Manuel Martínez-Carballo, Estrella Vidal-Vázquez
      Pages 109-122
    8. Carlos Lourenço Moreira de Barros, Sónia María da Silva Monteiro
      Pages 123-147
    9. Txomin Iturralde, Blanca Arosa, Amaia Maseda
      Pages 149-164
    10. María Ángeles Revilla, Manuela Vega, Tomás Cabello
      Pages 165-181
    11. Paloma Miravitlles, Ana Núñez-Carballosa, Laura Guitart-Tarrés
      Pages 183-194
    12. Tirso J. Hernández, Germán Sánchez, José F. Hernández, Venancio Avendaño
      Pages 207-225
    13. Verónica Paula Lima-Ribeiro, Sónia María da Silva Monteiro, Cristina Aibar Guzmán
      Pages 227-242
    14. Maria Noguera, David Urbano, Claudia Álvarez
      Pages 243-259
    15. Ana-Maria Godeanu
      Pages 261-282
  3. Marketing

    1. Front Matter
      Pages 283-283
    2. Maria Luisa Solé-Moro, Emilio Vizuete-Luciano, Javier González-Casallo, Sergio Rodríguez Rodríguez
      Pages 285-295
    3. Alicia Izquierdo-Yusta, Ma. Cristina Olarte-Pascual, Eva M. Reinares-Lara
      Pages 297-312
    4. Juan J. García-Machado, Juan C. Roca, Juan J. de la Vega
      Pages 313-326
    5. Natalia Medrano-Sáez, Ma. Cristina Olarte-Pascual
      Pages 327-341
    6. David López-Jiménez, María Dolores Gallego, Salvador Bueno
      Pages 343-350
    7. Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos, Arnaldo Fernandes Matos Coelho, Maria Manuela Vivaldo dos Santos Silva
      Pages 351-362
    8. Carolina Luis Bassa, Anna M. Gil-Lafuente
      Pages 363-379
    9. Carolina Nicolás, Alexis Gutiérrez, Jaume Gil-Lafuente
      Pages 397-410
  4. Business Statistics

    1. Front Matter
      Pages 411-411
    2. Ramón Alemany, Manuela Alcañiz, Montserrat Guillén
      Pages 413-422
    3. Rubén Huertas-García, Santiago Forgas-Coll, Juan C. Gázquez-Abad
      Pages 423-434
    4. Esther B. del Brío, Javier Perote
      Pages 435-448
    5. Maria Rosa Cruz, João J. M. Ferreira, Suzana M. Azevedo
      Pages 449-463
  5. Back Matter
    Pages 0--1

About these proceedings

Introduction

This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world.

The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.

Keywords

Business Statistics Decision Making Expert Systems Fuzzy Sets and Systems Intelligent Systems Management Marketing Modelling Simulation Soft Computing

Editors and affiliations

  • Anna M. Gil-Lafuente
    • 1
  • Jaime Gil-Lafuente
    • 2
  • José M. Merigó-Lindahl
    • 3
  1. 1.Department of Business AdministrationUniversity of BarcelonaBarcelonaSpain
  2. 2.Department of Business AdministrationUniversity of BarcelonaBarcelonaSpain
  3. 3.Department of Business AdministrationUniversity of BarcelonaBarcelonaSpain

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-30457-6
  • Copyright Information Springer-Verlag Berlin Heidelberg 2012
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Engineering
  • Print ISBN 978-3-642-30456-9
  • Online ISBN 978-3-642-30457-6
  • Series Print ISSN 1434-9922
  • Series Online ISSN 1860-0808
  • Buy this book on publisher's site
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