Auszug
Der Begriff des Transnationalen Konzerns (TNK) als neuer Organisationstyp ist maßgeblich aus der Internationalen Business und Management (IB&M) Literatur hervorgegangen. Basierend auf kontingenztheoretischen Überlegungen (v.a. Lawrence/ Lorsch 1967) versteht die IB&M Literatur den TNK als einen Organisationstyp, der in der Lage ist, auf komplexe interne und externe Umweltanforderungen (environment) strategisch (strategy) und sodann organisationsstrukturell, -prozessual und auch -kulturell (structure/ process) zu reagieren (Harzing 1999). Exemplarisch findet sich dieses Konzept des TNK in Bartlett und Ghoshals Arbeit „Managing Across Borders, The Transnational Solution“. Bartlett und Ghoshal zufolge sind weltweit agierende Konzerne dreierlei Umweltanforderungen ausgesetzt, und zwar „forces for global integration“, „forces for local differentation“ und „forces for worldwide innovation“ (Bartlett/ Ghoshal 1998: 6-14). Auf der Ebene der Unternehmensstrategie formen sich diese zu einer Trias durchaus widersprüchlicher Aufgaben aus: Das Erreichen globaler Effizienz, Anpassungen an nationale Kontexte sowie die Fähigkeit, Wissen auf weltweiter Basis zu generieren, zu übertragen und zu integrieren. Eher als annährungswerter Idealtyp durch die Autoren definiert, zeichnet sich der TNK als spezifischer Organisationstyp dadurch aus, den drei skizzierten Anforderungen gleichzeitig gerecht zu werden.
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Becker-Ritterspach, F. (2006). Wissenstransfer und -integration im Transnationalen Konzern: Eine soziologische Perspektive. In: Mense-Petermann, U., Wagner, G. (eds) Transnationale Konzerne. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-90284-5_6
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