Abstract
For over 20 years now, a debate has been raging over how many automobile manufacturers will be left standing on the world market in the next decade. This question plays on the minds of those working in the automobile industry on many different levels. But not on ours. However many manufacturers survive, we have no doubt whatsoever that Ferrari will be one of them.
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© 2003 Betriebswirtschaftlicher Verlag Dr. Th. Gabler / GWV Fachverlage GmbH, Wiesbaden
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di Montezemolo, L. (2003). Ferrari and Maserati. In: Gottschalk, B., Kalmbach, R.G. (eds) Markenmanagement in der Automobilindustrie. Gabler Verlag. https://doi.org/10.1007/978-3-322-92081-2_12
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DOI: https://doi.org/10.1007/978-3-322-92081-2_12
Publisher Name: Gabler Verlag
Print ISBN: 978-3-322-92082-9
Online ISBN: 978-3-322-92081-2
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