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Service Companies: The Importance of the Staff Learning Process in the Diversification Process

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Advances in Services Marketing

Part of the book series: Focus Dienstleistungsmarketing ((FDM))

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Abstract

A company’s offer of services is continually evolving. Expansion, broadening and centralisation are common strategic operations in the world of services. The efficient management of these operations looks that a strategy which lodes good on paper can be transformed into a successful reality. Much literature has been devoted to the management of innovation within services but few articles have tackled the development of a company’s offer of services and the role of staff in this development.

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Authors
  1. Eric Vogler
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Hans Mühlbacher Jean-Paul Flipo

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© 1997 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden

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Vogler, E. (1997). Service Companies: The Importance of the Staff Learning Process in the Diversification Process. In: Mühlbacher, H., Flipo, JP. (eds) Advances in Services Marketing. Focus Dienstleistungsmarketing. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-91507-8_9

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  • DOI: https://doi.org/10.1007/978-3-322-91507-8_9

  • Publisher Name: Deutscher Universitätsverlag

  • Print ISBN: 978-3-8244-6508-8

  • Online ISBN: 978-3-322-91507-8

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