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Advances in Services Marketing

  • Editors
  • Hans Mühlbacher
  • Jean-Paul Flipo

Part of the Focus Dienstleistungsmarketing book series (FDM)

Table of contents

  1. Front Matter
    Pages i-x
  2. Frédéric Marion
    Pages 17-26
  3. Michael Kleinaltenkamp, Michael Ehret, Sabine Fließ
    Pages 27-48
  4. Günther Botschen, Eva Thelen, Rik Pieters
    Pages 155-180
  5. Carsten C. Hübner
    Pages 203-211
  6. Reinhard Hünerberg, Andreas Mann
    Pages 213-232
  7. Back Matter
    Pages 233-238

About this book

Keywords

Business-to-Business-Marketing Management Marketing Servicemanagement business-to-business

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-91507-8
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1997
  • Publisher Name Deutscher Universitätsverlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-6508-8
  • Online ISBN 978-3-322-91507-8
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods