Abstract
In chapter 3 we presented the new evaluation approach STEER, which has been developed in the framework of our thesis. We explained the conceptional rationale of STEER and described its structure and content. In terms of our evaluation research, we have acknowledged that the value of an evaluation tool depends on its applicability and its usefulness in real life (Patton 1997). Therefore, we have applied and tested STEER in the framework of a corporate university. In the following chapter we introduce the reader to the field of research and guide him through the practical implementation of STEER.
“Evaluators must be pragmatic and conduct their research accordingly.”
(Rossi et al. 1988, p. 9)
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
The process of divesting other businesses has been ongoing during the research. Although most of the larger subsidiaries like Dasa (aerospace and defence sector) or Adtranz (rail sector) had been sold since 1997.
The holding structure implied that Daimler-Benz combined independent subsidiary companies like Mercedes-Benz, Debis (service sector) or Dasa (aerospace and defence sector)
Mr. Werner saw the need for the A-Class in order to extend the product portfolio and to become a full-range automotive company.
Rights and permissions
Copyright information
© 2004 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden
About this chapter
Cite this chapter
Müller-Hofvenschiöld, A. (2004). Application in the Field. In: The Strategic Tool for Evaluating Educational Returns. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81857-7_4
Download citation
DOI: https://doi.org/10.1007/978-3-322-81857-7_4
Publisher Name: Deutscher Universitätsverlag
Print ISBN: 978-3-8244-8220-7
Online ISBN: 978-3-322-81857-7
eBook Packages: Springer Book Archive