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Strategy Creativity in Multinational Subsidiaries

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Contemporary Issues in International Business

Part of the book series: The Academy of International Business ((AIB))

Abstract

Can multinational subsidiary managers develop creative strategies at the subsidiary level? To answer this question, we suggest that tensions between the headquarters and subsidiary perspectives demand a greater focus on the micro-foundations of strategy development in multinational subsidiaries. At a time when subsidiaries are coming under increasing pressure to meet the conflicting demands of innovation and integration in complex MNCs, this research contributes by uncovering the drivers of strategy creativity in subsidiaries and the mediating effect of an entrepreneurial subsidiary CEO. This study focuses on the attributes of the most senior manager in the subsidiary, the subsidiary CEO, and highlights how the entrepreneurial self-efficacy of these managers impacts the propensity for subsidiaries to be creative in their strategic approach.

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Author information

Authors and Affiliations

  1. Dublin City University, Dublin, Ireland

    Dónal O’Brien & Pamela Sharkey Scott

  2. Mälardalen University, Västerås, Sweden

    Ulf Andersson

  3. BI Norwegian Business School, Oslo, Norway

    Ulf Andersson

Authors
  1. Dónal O’Brien
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  2. Pamela Sharkey Scott
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  3. Ulf Andersson
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Corresponding author

Correspondence to Dónal O’Brien .

Editor information

Editors and Affiliations

  1. Henley Business School, University of Reading, Reading, United Kingdom

    Davide Castellani

  2. Henley Business School, University of Reading, Reading, United Kingdom

    Rajneesh Narula

  3. Henley Business School, University of Reading, Reading, United Kingdom

    Quyen T. K. Nguyen

  4. Henley Business School, University of Reading, Reading, United Kingdom

    Irina Surdu

  5. Henley Business School, University of Reading, Reading, United Kingdom

    James T. Walker

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O’Brien, D., Scott, P.S., Andersson, U. (2018). Strategy Creativity in Multinational Subsidiaries. In: Castellani, D., Narula, R., Nguyen, Q., Surdu, I., Walker, J. (eds) Contemporary Issues in International Business. The Academy of International Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-70220-9_10

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