Skip to main content
SpringerLink
Log in

SciencOmat: A Gamified Research Platform for Evaluating Visual Attractiveness

  • Conference paper
  • First Online:
Advances in The Human Side of Service Engineering (AHFE 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 601))

Included in the following conference series:

Abstract

There are many platforms on the market that support researchers and practitioners to create surveys and market studies. Nevertheless, nearly all of them focus on providing answers to textual questions. In contrast to existing systems this paper presents the concept, prototype, and evaluation of a new mobile platform for quantitative research strictly focusing on images: the SciencOmat. This platform uses pictures to evaluate products, marketing content, and other elements based on their visual attractiveness. Particular emphasis was placed on a high level of usability and user experience. The system integrates methods known from popular online dating applications (e.g., liking/disliking a product by swiping left or right) and also applies gamification elements to further drive user motivation. Next to the application and its evaluation using the User Experience Questionnaire provided by Schrepp et al. we also present the results of two exemplary image data sets.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Cook, W.: Is mobile a reliable platform for survey taking? J. Advertising Res. 54, 143–148 (2014)

    Article  Google Scholar 

  2. Tarute, A., Nikou, S., Gatautis, R.: Mobile application driven consumer engagement. Telematics Inform. 34(4), 145–156 (2017)

    Article  Google Scholar 

  3. Robbins, C.: Mobilizing Market Research: The state-of-the-art, future evaluations and implications of mobile data collection methods in the field of market research. Greenbook (2011)

    Google Scholar 

  4. Buskirk, T., Andrus, C.: Smart surveys for smart phones: exploring various approaches for conducting online mobile surveys. Surv. Pract. 5, 5–7 (2012)

    Google Scholar 

  5. Lynn, P., Kaminska, O.: The impact of mobile phones on survey measurement error. Public Opin. Q. 77, 586–605 (2012)

    Article  Google Scholar 

  6. Wells, T.: What market researchers should know about mobile surveys. Int. J. Mark. Res. 57(4), 521–532 (2015)

    Article  Google Scholar 

  7. Trucano, M.: Using mobile phones in data collection: opportunities, issues and challenges (2017). http://blogs.worldbank.org/edutech/using-mobile-phones-data-collection-opportunities-issues-and-challenges

  8. Nair, C., Adams, P.: Survey platform: a factor influencing online survey delivery and response rate. Qual. High. Educ. 15(3), 291–296 (2009)

    Article  Google Scholar 

  9. Bosnjak, M., Batinic, B.: Understanding the willingness to participate in online surveys: the case of e-mail questionnaires. Online Soc. Sci. 81, 81–92 (2002)

    Google Scholar 

  10. Zicherman, G.: The first gamification summit rocked (2012). http://gamification.co/2011/01/24/the-first-gamification-summit-rocked/

  11. Deterding, S., Dixon, D., Khaled, R., Nacke, L.: From game design elements to gamefulness: defining gamification. In: Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, pp. 9–15. ACM (2011)

    Google Scholar 

  12. Stieglitz, S.: Gamification – Vorgehen und Anwendung. HMD Praxis der Wirtschaftsinformatik 52(6), 816–825 (2015)

    Article  Google Scholar 

  13. Gonzales-Schaller, P.: Trendthema Gamification: Was steckt hinter diesem Begriff? In: Diercks, J., Kupka, K. (eds.) Recrutainment. Spielerische Ansätze im Personalmarketing und –auswahl, pp. 33–51. Springer, Wiesbaden (2013)

    Google Scholar 

  14. Neeli, B.: A method to engage employees using gamification in BPO industry. In: 2012 Third International Conference on Services in Emerging Markets on Services in Emerging Markets (ICSEM), pp. 142–146. IEEE (2012)

    Google Scholar 

  15. Zagel, C., Bodendorf, F.: Gamification: Auswirkungen auf Usability, Datenqualität und Motivation. In: Koch, M., Butz, A., Schlichter, J. (eds.) Mensch und Computer 2014, Tagungsband, pp. 15–24, Oldenbourg Wissenschaftsverlag, München (2014)

    Google Scholar 

  16. Finkel, E.J., Eastwick, P.W., Karney, B.R., Reis, H.T., Sprecher, S.: Online dating: a critical analysis from the perspective of psychological science. Psychol. Sci. Public Interest 13(1), 3–66 (2012)

    Article  Google Scholar 

  17. Valkenburg, P.M., Peter, J.: Who visits online dating sites? Exploring some characteristics of online daters. CyberPsychol. Behav. 10(6), 849–852 (2007)

    Article  Google Scholar 

  18. Couch, D., Liamputtong, P.: Online dating and mating: the use of the internet to meet sexual partners. Qual. Health Res. 18(2), 268–279 (2008)

    Article  Google Scholar 

  19. Brabham, D.C.: Crwodsourcing as a model for problem solving. J. Res. New Media Technol. 14(1), 75–90 (2008)

    Google Scholar 

  20. Howe, J.: The rise of crowdsourcing. Wired Mag. 14(6), 1–4 (2006)

    Google Scholar 

  21. Behrend, T.S., Sharek, D.J., Meade, A.W., Wiebe, E.N.: The viability of crowdsourcing for survey research. Behav. Res. Meth. 43(3), 800–813 (2011)

    Article  Google Scholar 

  22. Harms, J., Biegler, S., Wimmer, C., Kappel, K., Grechenig, T.: Gamification of Online Surveys: Design Process, Case Study, and Evaluation. Human-Computer Interaction, pp. 219–236. Springer International Publishing (2015)

    Google Scholar 

  23. Laugwitz, B., Held, T., Schrepp, M.: Construction and evaluation of a user experience questionnaire. In: HCI and Usability for Education and Work, pp. 63–76. Springer, Heidelberg (2008)

    Google Scholar 

  24. Niels, A., Lesser, T., Krüger, T.: The impact of causal attributions on the user experience of error messages. In: Advances in the Human Side of Service Engineering, pp. 173–184. Springer International Publishing (2017)

    Google Scholar 

  25. Parkin, K.: Building 3D with Ikea (2014). http://www.cgsociety.org/index.php/CGSFeatures/CGSFeatureSpecial/building_3d_with_ikea

  26. Southern, A.: Real or rendered? How 3D imagery is changing the way you shop (2012). http://techonomy.com/2012/10/real-or-rendered-how-3d-imagery-is-changing-the-way-you-shop/

  27. Zagel, C., Löffler, C.: Technisches Konzept zur Service Externalisierung virtueller Prototypen in der Modebranche. In: Schumann, M., Kolbe, L.M., Breitner, M.H., Frerichs, A. (eds.) Multikonferenz Wirtschaftsinformatik 2010, pp. 1265–1276. Universitätsverlag Göttingen (2010)

    Google Scholar 

  28. Zagel, C., Piazza, A.: Zur Wahrnehmung virtueller Produktbilder im Online Shopping. Mensch und Computer 2016 – Tagungsband (2016)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. ZukunftsDesign, Coburg University of Applied Sciences and Arts, Friedrich-Streib-Str. 2, 96450, Coburg, Germany

    Christian Zagel

  2. Chair of Information Systems, Friedrich-Alexander-University Erlangen-Nuremberg, Lange Gasse 20, 90403, Nuremberg, Germany

    Alexander Piazza, Yoan Petrov & Freimut Bodendorf

Authors
  1. Christian Zagel
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Alexander Piazza
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Yoan Petrov
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Freimut Bodendorf
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Christian Zagel .

Editor information

Editors and Affiliations

  1. Department of Industrial and Systems Engineering, San Jose State University, San Jose, California, USA

    Louis E. Freund

  2. Department of Information Technology, Poznan University of Economics and Business, Poznan, Poland

    Wojciech Cellary

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG

About this paper

Cite this paper

Zagel, C., Piazza, A., Petrov, Y., Bodendorf, F. (2018). SciencOmat: A Gamified Research Platform for Evaluating Visual Attractiveness. In: Freund, L., Cellary, W. (eds) Advances in The Human Side of Service Engineering. AHFE 2017. Advances in Intelligent Systems and Computing, vol 601. Springer, Cham. https://doi.org/10.1007/978-3-319-60486-2_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-60486-2_5

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60485-5

  • Online ISBN: 978-3-319-60486-2

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation