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The World Wide Web and the Social Media as Tools of CSR Communication

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Handbook of Integrated CSR Communication

Part of the book series: CSR, Sustainability, Ethics & Governance ((CSEG))

Abstract

The increasing development of the Web 2.0 and the Social Networks has opened a wide range of tools for communication and public relations. Today, online communication has become a key aspect in the Integrated Communication management of every organization, changing the way they communicate and establish relationships with their stakeholders.

The impact of the Internet in CSR communication has a relevant difference before and after the massive access to the web technology, moving from unidirectional CSR communication to interactive CSR communication.

This chapter points out the main traits that define the communication of Corporate Social Responsibility through the Internet. This may contribute to identifying the key challenges that the communication has as a relevant function in the management of corporate responsibility, nowadays and in the near future.

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Authors and Affiliations

  1. Department of Communication Studies, Universitat Rovira i Vigili, Av. Catalunya, 35, 43002, Tarragona, Spain

    Paul Capriotti

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  1. Paul Capriotti
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Correspondence to Paul Capriotti .

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Editors and Affiliations

  1. Inst. f. Media a. Communication Studies, Klagenfurt University, Klagenfurt, Austria

    Sandra Diehl

  2. Inst. f. Media a. Communication Studies, Klagenfurt University, Klagenfurt, Austria

    Matthias Karmasin

  3. School of Journalism & Media Studies, San Diego State University, San Diego, California, USA

    Barbara Mueller

  4. Dpt. of Marketing and Int. Management, Klagenfurt University, Klagenfurt, Austria

    Ralf Terlutter

  5. Inst. f. Media a. Communication Studies, Klagenfurt University, Klagenfurt, Austria

    Franzisca Weder

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Capriotti, P. (2017). The World Wide Web and the Social Media as Tools of CSR Communication. In: Diehl, S., Karmasin, M., Mueller, B., Terlutter, R., Weder, F. (eds) Handbook of Integrated CSR Communication. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-44700-1_11

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