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Handbook of Integrated CSR Communication

  • Sandra Diehl
  • Matthias Karmasin
  • Barbara Mueller
  • Ralf Terlutter
  • Franzisca Weder

Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Theoretical Foundations of Integrated CSR Communication

    1. Front Matter
      Pages 1-1
    2. Manfred Bruhn, Anja Zimmermann
      Pages 3-21
    3. Matthias Karmasin, Michael Litschka
      Pages 37-50
    4. Sophie Esmann Andersen, Anne Ellerup Nielsen, Christiane Marie Høvring
      Pages 51-69
    5. Franzisca Weder, Matthias Karmasin
      Pages 71-86
  3. Managerial Aspects of Integrated CSR Communication

    1. Front Matter
      Pages 87-87
    2. Sigrid Bekmeier-Feuerhahn, Paula Maria Bögel, Carina Koch
      Pages 89-107
    3. Christian Boris Brunner, Tobias Langner
      Pages 149-169
  4. Integrated CSR Communication and New Media

  5. Intercultural Integrated CSR Communication

    1. Front Matter
      Pages 235-235
    2. Andrea Ettinger, Ralf Terlutter, Sandra Diehl, Barbara Mueller
      Pages 251-272
    3. Liane Lee, Kara Chan
      Pages 317-341
    4. David Katamba, Cedric M. Nkiko
      Pages 343-358
  6. Special Topics of Intercultural Integrated CSR Communication

    1. Front Matter
      Pages 359-359
    2. Patrick Hartmann, Vanessa Apaolaza, Clare D’Souza, Jose M. Barrutia, Carmen Echebarria
      Pages 377-392
    3. Maren Beaufort, Tobias Eberwein, Josef Seethaler
      Pages 413-431
    4. Heribert Gierl, Tanja Schneider
      Pages 433-448
    5. Isabell Koinig, Sandra Diehl, Barbara Mueller
      Pages 471-494
  7. Back Matter
    Pages 495-501

About this book

Introduction

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.

This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Keywords

Advertising Big data CSR Convergence of communication channels Corporate social responsibility Integrated marketing communication Marketing Organisational communication Social media

Editors and affiliations

  • Sandra Diehl
    • 1
  • Matthias Karmasin
    • 2
  • Barbara Mueller
    • 3
  • Ralf Terlutter
    • 4
  • Franzisca Weder
    • 5
  1. 1.Inst. f. Media a. Communication StudiesKlagenfurt UniversityKlagenfurtAustria
  2. 2.Inst. f. Media a. Communication StudiesKlagenfurt UniversityKlagenfurtAustria
  3. 3.School of Journalism & Media StudiesSan Diego State UniversitySan DiegoUSA
  4. 4.Dpt. of Marketing and Int. ManagementKlagenfurt UniversityKlagenfurtAustria
  5. 5.Inst. f. Media a. Communication StudiesKlagenfurt UniversityKlagenfurtAustria

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-44700-1
  • Copyright Information Springer International Publishing Switzerland 2017
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-44698-1
  • Online ISBN 978-3-319-44700-1
  • Series Print ISSN 2196-7075
  • Series Online ISSN 2196-7083
  • Buy this book on publisher's site
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