Abstract
Tom Mludzinski and Katharine Peacock examine the polls that were conducted below the national level in the 2015 elections. The great increase in the number of constituency polls published was one of the most striking features of opinion polling in 2015, and these were not confined to marginal seats, as has usually been the case in the past. Many were funded by Lord Ashcroft, or were private polls for the parties that were released to the media, and many were published well before the final few weeks of the formal campaign. This chapter discusses the methodology and presents some of the results, and shows how such polling can increase both politicians’ and public understanding of what is happening during an election.
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References
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Mludzinski, T., Peacock, K. (2017). Outside the Marginals: Constituency and Regional Polling at the 2015 General Elections. In: Wring, D., Mortimore, R., Atkinson, S. (eds) Political Communication in Britain. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-40934-4_6
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DOI: https://doi.org/10.1007/978-3-319-40934-4_6
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