Political Communication in Britain

Polling, Campaigning and Media in the 2015 General Election

  • Dominic Wring
  • Roger Mortimore
  • Simon Atkinson

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Robert Worcester
    Pages 1-7
  3. Dominic Wring, Roger Mortimore, Simon Atkinson
    Pages 9-16
  4. Part I: Polling

    1. Front Matter
      Pages 17-17
    2. Roger Mortimore, Anthony Wells
      Pages 19-38
    3. Nick Moon
      Pages 39-48
    4. Mark Diffley
      Pages 49-61
  5. Campaigns

    1. Front Matter
      Pages 113-113
    2. Jeremy Sinclair, Simon Atkinson
      Pages 115-121
    3. Andrew Cooper
      Pages 123-131
    4. Greg Cook
      Pages 133-144
    5. Kevin Pringle
      Pages 145-149
    6. Olly Grender
      Pages 151-160
    7. Gawain Towler
      Pages 161-167
  6. Media

    1. Front Matter
      Pages 181-181
    2. David Deacon, John Downey, James Stanyer, Dominic Wring
      Pages 183-196
  7. Broadcasting

  8. Print and Social Media

  9. Back Matter
    Pages 329-346

About this book


This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign.  A common theme that emerges is the increasing complexity of the democratic process given the development of a more multifaceted party system and a growing fragmentation in mass media audiences. The UK electoral landscape has changed: in 2015 six parties received more than a million votes whereas in the 2010 General Election it was only three. This book provides invaluable insights into contemporary British politics through analysis of an election whose outcome, an outright Conservative victory, surprised many commentators. It will appeal to students and scholars in the fields of electoral politics and media and communication, as well as to practitioners and the wider reader interested in British general elections.


opinion polls election campaigns 2015 BGE news journalism social media British politics David Cameron Ed Miliband Labour Party Conservative Party election broadcasting election debates

Editors and affiliations

  • Dominic Wring
    • 1
  • Roger Mortimore
    • 2
  • Simon Atkinson
    • 3
  1. 1.Loughborough UniversityUnited Kingdom
  2. 2.Ipsos MORILondonUnited Kingdom
  3. 3.Ipsos MORILondonUnited Kingdom

Bibliographic information