Editors:
- Offers a fascinating account of the 2015 BGE from the perspectives of political scientists, experienced journalists, campaigning and polling experts
- Provides an in-depth analysis of what is considered the most critical and innovative campaign of the last decades
- Presents a clear overview of how the media and campaign management landscapes have changed dramatically, and how this is particularly evident in this election
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Table of contents (24 chapters)
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Front Matter
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Media
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Front Matter
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Broadcasting
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Front Matter
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About this book
This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing complexity of the democratic process given the development of a more multifaceted party system and a growing fragmentation in mass media audiences. The UK electoral landscape has changed: in 2015 six parties received more than a million votes whereas in the 2010 General Election it was only three. This book provides invaluable insights into contemporary British politics through analysis of an election whose outcome, an outright Conservative victory, surprised many commentators. It will appeal to students and scholars in the fields of electoral politics and media and communication, as well as to practitioners and the wider reader interested in British general elections.
Reviews
“Elections are a dialogue between politicians and voters, a dialogue that is shaped by the work of pollsters, journalists, broadcasters and party strategists. This book provides a unique account and analysis of the role played by these key actors in the modern electoral process.” (John Curtice, Professor of Politics at the University of Strathclyde and President of the British Polling Council, UK)
Editors and Affiliations
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Loughborough University, United Kingdom
Dominic Wring
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Ipsos MORI, London, United Kingdom
Roger Mortimore, Simon Atkinson
About the editors
Dominic Wring is Professor of Political Communication at Loughborough University, UK.
Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.
Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.
Bibliographic Information
Book Title: Political Communication in Britain
Book Subtitle: Polling, Campaigning and Media in the 2015 General Election
Editors: Dominic Wring, Roger Mortimore, Simon Atkinson
DOI: https://doi.org/10.1007/978-3-319-40934-4
Publisher: Palgrave Macmillan Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Softcover ISBN: 978-3-319-40933-7Published: 23 December 2016
eBook ISBN: 978-3-319-40934-4Published: 14 December 2016
Edition Number: 1
Number of Pages: XXII, 346
Number of Illustrations: 8 b/w illustrations, 12 illustrations in colour
Topics: Political Communication, Electoral Politics, British Politics