• Dominic WringEmail author
  • Roger Mortimore
  • Simon Atkinson


During the closing stages of the General Election David Cameron brandished a letter written by an outgoing Labour Treasury minister joking ‘I’m afraid there is no money’. In the still ongoing financial uncertainty this flippant memo provided a valuable line of attack made all the more potent by it being self-inflicted. Given the centrality of the issue in this election, the letter and Labour’s failure to develop an effective counter-narrative contributed to the party’s defeat. Another striking feature of the campaign was the unprecedented prominence of so many parties, personified by the appearance of their individual leaders in a series of live broadcast debates. But these were as nothing compared to the drama that followed the release of an exit poll indicating the Conservatives had had a better campaign than most commentators has predicted.


Coalition Government Social Media Platform Exit Poll Previous Election News Media Coverage 
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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Dominic Wring
    • 1
    Email author
  • Roger Mortimore
    • 2
  • Simon Atkinson
    • 3
  1. 1.Loughborough UniversityLoughboroughUK
  2. 2.Ipsos MORI/King’s College LondonLondonUK
  3. 3.Ipsos MORILondonUK

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