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Introduction

  • Dominic WringEmail author
  • Roger Mortimore
  • Simon Atkinson
Chapter
  • 720 Downloads

Abstract

During the closing stages of the General Election David Cameron brandished a letter written by an outgoing Labour Treasury minister joking ‘I’m afraid there is no money’. In the still ongoing financial uncertainty this flippant memo provided a valuable line of attack made all the more potent by it being self-inflicted. Given the centrality of the issue in this election, the letter and Labour’s failure to develop an effective counter-narrative contributed to the party’s defeat. Another striking feature of the campaign was the unprecedented prominence of so many parties, personified by the appearance of their individual leaders in a series of live broadcast debates. But these were as nothing compared to the drama that followed the release of an exit poll indicating the Conservatives had had a better campaign than most commentators has predicted.

Keywords

Coalition Government Social Media Platform Exit Poll Previous Election News Media Coverage 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Dominic Wring
    • 1
    Email author
  • Roger Mortimore
    • 2
  • Simon Atkinson
    • 3
  1. 1.Loughborough UniversityLoughboroughUK
  2. 2.Ipsos MORI/King’s College LondonLondonUK
  3. 3.Ipsos MORILondonUK

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