Abstract
The status of the Quebec market is a minority one in North America but is in the majority within the Province. The anglophone and non French market is, however, a minority one within Quebec, but is in the majority outside the Province. This paper examines the current status of this minority market and discusses some of the marketing issues related to the impact of the Charter of the French Language on it.
1 Funds for this paper were provided by the Programme d'aide financière aux chercheurs et crèateurs, UQAM.
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Tamilia, R.D., Shapiro, S.J. (2015). The English and Non French Market in Quebec: Issues and Prospects1 . In: King, R. (eds) Minority Marketing: Issues and Prospects. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17392-4_21
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DOI: https://doi.org/10.1007/978-3-319-17392-4_21
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