Minority Marketing: Issues and Prospects

Proceedings of the 1987 Minority Marketing Congress

  • Robert L. King

Table of contents

  1. Front Matter
    Pages i-xv
  2. A. Coskun Samli
    Pages 1-2
  3. Eric H. Shaw, William Lazer, Allen E. Smith
    Pages 3-7
  4. Hudson P. Rogers, Reginald Peyton, Robert L. Berl
    Pages 28-32
  5. Stephen Calcich, Karen Dale Hankel
    Pages 37-40
  6. Muzaffer Uysal, Joseph T. O’Leary
    Pages 46-50
  7. E. Lincoln James, Allen C. Harris
    Pages 51-56
  8. Joel Saegert, Robert J. Hoover, Marye Tharp Hilger
    Pages 65-68

About these proceedings


​This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Advertising Customer Behavior Marketing Research Minority Enterprises Minority Marketing

Editors and affiliations

  • Robert L. King
    • 1
  1. 1.The CitadelCharlestonUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-17392-4
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-17391-7
  • Online ISBN 978-3-319-17392-4
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • About this book
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