Abstract
This paper compares the similarities and differences in macro consumption patterns between Black and non-black households. The analysis is based on data recently made available by the Bureau of Labor Statistics for 1984. The data indicate that Black households own less, earn less, and spend less than non-black households. However, despite the absolute differences, the data also reveal surprising similarities within categories of the relative income and purchasing patterns of Black and non-black households.
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Shaw, E.H., Lazer, W., Smith, A.E. (2015). Macro Consumption Patterns of Black American Households. In: King, R. (eds) Minority Marketing: Issues and Prospects. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17392-4_2
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DOI: https://doi.org/10.1007/978-3-319-17392-4_2
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