Abstract
The Old Order Amish are a distinct minority subcultural group in the United States that has cultivated and maintained a unique lifestyle here for over 250 years. There is a paucity of data about their consumer behavior patterns and this research sheds some light in this area.
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References
Lee, Douglas (1984), "The Plain People of Pennsylvania," National Geographic, (April), pp. 492–519.
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© 2015 Academy of Marketing Science
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Wilkens, H.T., Hsu, M.M. (2015). Consumer Behavior Patterns of the Old Order Amish in South-Central Pennsylvania. In: King, R. (eds) Minority Marketing: Issues and Prospects. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17392-4_19
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DOI: https://doi.org/10.1007/978-3-319-17392-4_19
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17391-7
Online ISBN: 978-3-319-17392-4
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