Abstract
Different Levels of customer participation are inevitable in services production and delivery. The current conceptualization of the service delivery process focuses mainly on the relationship between the provider and the customer during the service encounter.
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© 2015 Academy of Marketing Science
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Athanasoulis, C.C. (2015). Consumers’ Participation in the Service Postencounter and their Attributions for their Performance: The Case of University Students. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_42
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DOI: https://doi.org/10.1007/978-3-319-17356-6_42
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
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