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Global Perspectives in Marketing for the 21st Century

Proceedings of the 1999 World Marketing Congress

  • Conference proceedings
  • © 2015

Overview

Editors:
  1. Ajay K. Manrai

    1. University of Delaware, Newark, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. H. Lee Meadow

    1. Eastern Illinois University, Charleston, USA

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    You can also search for this editor in PubMed   Google Scholar

  • Includes the full proceedings of the 1999 World Marketing Congress
  • Offers quality research and insights in the field of marketing from a global perspective
  • Includes contributions related to marketing strategy, marketing management and consumer behavior

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Table of contents (153 papers)

  1. Front Matter

    Pages i-xxxii
    Download chapter PDF

  2. Modeling Consumer Distribution Channel Switching Behavior: The Case of Direct Vs. Traditional Channels

    • James Reardon, JinKook Lee, Irena Vida
    Pages 1-4

  3. Exploring the Evolution of the Logistics Channel in Electronic Commerce: A Research Program

    • Gilles Paché, Jacques Colin
    Pages 5-10

  4. International Channels of Distribution: Who Decides and How?

    • William T. Ryan, William H. Lauffer
    Pages 11-12

  5. Culture and Communication in International Marketing Channels

    • Trina Larsen, Brent A. Smith, Bert Rosenbloom
    Pages 13-14

  6. Combining Information from Web Based Survey and Telephone Survey

    • lngvar Tjøstheim, Ivar Solheim, Magne Aldrin
    Pages 15-22

  7. Quantitative Analysis of Focus Group Interviews

    • Marcus Schmidt
    Pages 23-27

  8. The Impact of Promotional Activity on Market Share: A Robust Approach

    • Francisco F. R. Ramos
    Pages 28-32

  9. Preference Oriented Measurement of Advertising Response

    • Frank Huber, Andreas Herrmann, Marc Fischer
    Pages 33-36

  10. Are Companies Afraid of Relationships with Consumers? A Case Study

    • Nancy Stephens
    Pages 37-37

  11. Explaining the Duration of a Relationship: An Investigation in Commercial Baking

    • Jean Perrien, Line Ricard, Catherine Landry
    Pages 38-38

  12. Service Brand Extensions the Role of Corporate Image and Extension Similarity

    • Ko de Ruyter, Martin Wetzels
    Pages 39-43

  13. Franchising Research in a European Context

    • Helen Woodruffe-Burton, Eleanor Hamilton, Julia Doyle
    Pages 44-47

  14. Marketing Strategy and Performance: A Neural Network Typology

    • Paul A Phillips, Fiona M Davies, Luiz Moutinho
    Pages 48-48

  15. Antecedents of a Customer Orientation: The case of European High-tech Organizations

    • Carolyn Strong
    Pages 49-50

  16. Exploring the Relevance of Organizational Buying Theory in Chinese Advertising Client-Advertising Agency Relationships

    • Gerard Prendergast, Yi-Zheng Shi
    Pages 51-52

  17. Modelling Choice of Destination of Hong Kong Students

    • Meredith Lawley, Chad Perry
    Pages 53-57

  18. Value of Computers, Familiarity and Involvement among Asian and Australian University Students

    • Albert Caruana, Michael T Ewing, B. Ramaseshan, Mui Yeng Chaw
    Pages 58-62

  19. The Characteristics of Emerging Hedonistic Consumers in China: An Empirical Investigation

    • Zhen Xiong Chen, Charlie Wang, Allan K. K. Chan, Zong Cheng Zheng
    Pages 63-63

  20. Age and Memory for Visual Information on Tourist Destinations

    • Malcolm C. Smith, Kelly J. MacKay
    Pages 64-64
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Keywords

About this book

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Editors and Affiliations

  • University of Delaware, Newark, USA

    Ajay K. Manrai

  • Eastern Illinois University, Charleston, USA

    H. Lee Meadow

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