Abstract
Factorial experiments were conducted in the U.S. and The Netherlands were conducted to see if environmental claim would mediate attitude and purchase intention in advertisements for a service. Results indicated that environmental claim had a positive impact on purchase intention and service evaluation. These results suggest that environmental claim is a positive signal to consumers and this signal may have global marketing significance.
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de Ruyter, K., Feinberg, R.A. (2015). The Cross Cultural Power of Environmental Advertisement Claim on Product Attitude and Purchase Intention for Services. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_37
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DOI: https://doi.org/10.1007/978-3-319-17356-6_37
Publisher Name: Springer, Cham
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