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The Cross Cultural Power of Environmental Advertisement Claim on Product Attitude and Purchase Intention for Services

  • Ko de Ruyter
  • Richard A. Feinberg
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

Factorial experiments were conducted in the U.S. and The Netherlands were conducted to see if environmental claim would mediate attitude and purchase intention in advertisements for a service. Results indicated that environmental claim had a positive impact on purchase intention and service evaluation. These results suggest that environmental claim is a positive signal to consumers and this signal may have global marketing significance.

Keywords

Environmental Concern Purchase Intention Investment Fund Environmental Market Return Fund 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Ko de Ruyter
    • 1
  • Richard A. Feinberg
    • 2
  1. 1.University of MaastrichtNewarkUSA
  2. 2.Purdue UniversityNewarkUSA

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