Abstract
The CETSCALE, a 17-item measure of ethnocentrism, was subjected to a validation test in the Armenian language using a 276 respondent data set collected in Soviet Armenia. Confirmatory factor analysis indicated that the 17-item single factor model found by Shimp and Sharma (1987) does not fit the Soviet Armenian sample response pattern. However, a revised two factor model consisting of five and four items, respectively, discriminates adequately and is conceptually useful in this particular situation.
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Plank, R.E., Lindquist, J.D. (2015). Exploring the CETSCALE in Soviet Armenia. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_35
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DOI: https://doi.org/10.1007/978-3-319-17356-6_35
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