Abstract
This manuscript reports the results of a study on the benefits of adopting a voice messaging communications system within the firm. The growing influence of new information based technologies in the workplace is noted. Further, it is noted that the positioning of new technology by marketers is often based on efficiency measures rather than on effectiveness. A pre-use survey regarding the perceptions of voice messaging, as a communication technology, was conducted with 100 managers of a large company. Following the survey, a six month trial of the system was conducted, and a follow-up survey was done to record managers perceptions of benefits after use.
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References
Bransby, Mike (1990), "Voice Mail Makes a Difference," The Journal of Business Strategy, January/February, 7–10.
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Pennings and Bettendam, New Technology as Organizational Innovation, Ballinger Publishing, Co., Cambridge, MA, 1987.
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© 2015 Academy of Marketing Science
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Boughton, P.D., Fisher, J.E. (2015). Evaluation of the Benefits of Voice Messaging: The Key to Positioning a New Technology. In: King, R. (eds) Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17049-7_57
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DOI: https://doi.org/10.1007/978-3-319-17049-7_57
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17048-0
Online ISBN: 978-3-319-17049-7
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