Abstract
The research looked at student perceptions of completing a research project in a consumer behavior class. Students were assigned a research project as part of the course content. It was found that geneially students perceived research as a good learning experience, that it would be beneficial to them in their future careers and that working on a group research project was difficult, but it helped them to learn problem solving and communication techniques.
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References
Ahuja, Bob (1990). Card system adds relevance to consumer behavior. Marketing Educator, 9, 1, 6.
Clayson, Dennis E. (1989). The product of research is information. Marketing Educator, 8, 3, 5,
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Ericksen, M.K. (2015). Student Perceptions of Research Projects in Marketing Classes. In: King, R. (eds) Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17049-7_38
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DOI: https://doi.org/10.1007/978-3-319-17049-7_38
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17048-0
Online ISBN: 978-3-319-17049-7
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